Client story Lancaster Airport Authority
A modern airport website. A partner for what comes next.
With two new airlines preparing to serve the airport, Lancaster Airport Authority needed to modernize its dated website and prepare for increased visitor demand.
SmartRoots redesigned the website around the needs of passengers, pilots, airport businesses and tenants. Since 2023, the partnership has expanded to ongoing website management and support for online booking, ticketing, payments and seating arrangements for two air shows.
- Since 2023 Ongoing website management
- Airshow 2024 & 2026 Online booking, ticketing and payments
- Flight information Arrival and departure schedule integration
- Aviation services Alliance Aviation information and current fuel pricing
The challenge
An airport moving forward needed a website ready to follow.
Lancaster’s existing website felt dated. With new airline services approaching, the airport wanted a more intuitive experience for visitors and a website that could support its changing needs.
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Prepare for new airline services
Modernize the website ahead of anticipated growth in visitor traffic.
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Serve different audiences clearly
Help passengers, pilots, airport businesses and tenants find information relevant to them.
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Bring useful information together
Make flight schedules, aviation services, business information and fuel pricing easier to reach.
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Support major events online
Provide website-based booking, ticketing, payments and seating arrangements for air shows.
What we delivered
From flight information to event bookings, more useful journeys online.
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A redesigned website with clearer navigation
SmartRoots delivered the website design, migrated existing content and reorganized navigation for the airport’s audiences. Forms, news and a business directory helped visitors access information and services.
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Connected flight and aviation information
Arrival and departure schedule integration brings flight information into the website. A dedicated Alliance Aviation page and current fuel pricing integration help pilots and aviation visitors find relevant services and information.
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Air show booking and ticketing
For Airshow 2024 and Airshow 2026, SmartRoots supported the online experience from booking and ticket selection through payment and seating arrangements.
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Website accessibility and document access
The project included website accessibility work against WCAG 2.1 AA. SmartComply provides HTML readers for published PDFs, giving visitors another way to access document information while leaving the original files unchanged.
- Original PDF, unchanged
- HTML reader
Delivery & support
A relationship that continued as the airport’s needs evolved.
The work began with a redesign and has carried on through two air shows.
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Redesign and migrate
Move existing content into a redesigned website with clearer navigation and updated features.
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Connect essential information
Integrate arrival and departure schedules and current fuel pricing into the website experience.
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Support event delivery
Support website-based booking, ticketing, payments and seating arrangements for Airshow 2024 and Airshow 2026.
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Continue managing the website
Provide ongoing website management, extending a relationship that began in 2023.
- Website management since 2023
- Connected flight and fuel information
- Two air shows supported
Results & continued partnership
A continuing partnership, backed by the client’s experience.
What the partnership produced
- A better website experience Lancaster’s feedback highlights improvements to the website’s user experience, supported by responsive communication and a user-centered approach.
- Two air shows supported The partnership extended beyond the airport website to support online booking and ticketing for Airshow 2024 and Airshow 2026, including payments and seating arrangements.
- Ongoing website management since 2023 SmartRoots has continued supporting the airport as its website and event needs have evolved.
In our client’s words
Effective communication and their user-centric approach made the entire process seamless. They actively listened to our concerns, answered our questions promptly, and offered valuable insights and suggestions.
Read Tracy’s full testimonial
OnPoint Insights has been an invaluable partner in our project’s success. Their development expertise, commitment to efficient processes, and timely deliverables have significantly improved our webbsite’s user experience. Effective communication and their user-centric approach made the entire process seamless. They actively listened to our concerns, answered our questions promptly, and offered valuable insights and suggestions. We highly recommend OnPoint Insights for exceptional results. Thank you for going the extra mile and exceeding our expectations.
SmartRoots is the community-focused brand of OnPoint Insights.
Does your website need to support more than information?
From serving different audiences to connecting schedules, forms and event bookings, your website needs to work around your organization’s responsibilities. Let’s discuss the experience your visitors need — and how your team can support it.
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Information. Services. Events.