Park District & Recreation
Wilmette Park District
A More Connected Digital Experience for Recreation
40% Increase in website traffic
The Wilmette Park District website redesign aimed to create an inclusive, user-centric platform that communicates the district’s recreational offerings, makes program registration straightforward and supports community engagement.
Challenges
Wilmette Park District needed a website that could handle high volumes of program registration while connecting directly to its existing RecTrac system, for a community with a wide mix of programs, facilities and seasonal activities.
What we built
SmartRoots built a responsive website with RecTrac integration, an interactive event calendar and facility map, and staff-managed content, backed by training and ongoing support.
What we delivered
- Interactive facility and park map
- Meetings and agendas, with a manageable backend
- Event calendar
- RecTrac integration for program registration
- PDF flipbook viewer for published documents
What changed
40%
Increase in website traffic
30%
Increase in user engagement
50%
Improvement in search performance
Ongoing
Staff training and post-launch support
Residents gained clearer ways to discover programs and register, while staff gained better tools to manage the information behind the experience.
Project at a glance
- Organization
- Independent municipal body
- Location
- Wilmette, Illinois
- Pages
- 215
- Visitors
- 121k a year
- Completed
- May 2023
Technology
- WordPress
- RecTrac
- AWS hosting
Live site wilmettepark.org
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