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Client story Wilmette Park District

Easier program discovery. A more connected recreation experience.

A redesigned website that helps residents find programs and simplifies updates for staff.

With RecTrac integration, residents can search programs, filter activities and view availability directly on the website. They move to RecTrac when they are ready to purchase and complete registration.

Explore the Website

  • Website Design
  • RecTrac Integration
  • Content Migration
  • Maps, Forms & Search
Wilmette Park District

The challenge

Finding the right activity needed to be easier.

Wilmette wanted to improve how residents discovered programs and navigated its website, particularly on mobile devices. Staff also needed a simpler way to keep website information current alongside RecTrac.

  • Program discovery

    Help residents find relevant activities and the information they need before registering.

  • Mobile navigation

    Make the website easier to browse and use from a phone.

  • Staff updates

    Reduce duplicate program entry across RecTrac and the website.

  • A clearer registration journey

    Keep program information available on the website, with a clear transition to RecTrac for purchase and final registration.

What we delivered

A redesigned website, connected to the way Wilmette works.

  • A modern, mobile-first experience

    SmartRoots created a new website design with clearer navigation and layouts that work across phones, tablets and desktops. The experience helps residents explore programs, facilities and community information.

  • Program information connected to RecTrac

    The integration brings program information from RecTrac into the website, reducing duplicate entry for staff. Residents can search synchronized programs, filter activities and check availability before continuing to RecTrac to complete registration.

  • More ways to find information and take action

    Interactive maps help residents explore locations, while an event calendar brings upcoming activities into view. Elasticsearch-powered site search helps visitors find website content, and selected PDF forms were converted into online forms.

  1. Discover on the website
  2. Review programs and availability
  3. Complete registration in RecTrac

Delivery & support

Helping staff manage the website beyond launch.

The project included migrating content from Wilmette’s previous website and supporting the move to the new experience.

The relationship continued after launch. SmartRoots has provided server and website maintenance through an annual maintenance agreement for the past three years.

  1. Content migration

    Move existing website content into the new site through an organized migration process.

  2. Simpler program updates

    Use connected RecTrac information to reduce repeated program entry.

  3. Ongoing maintenance

    Support the website and server as part of a continuing maintenance relationship.

3 years Server and website maintenance An ongoing relationship beyond launch.

Results & continued partnership

A better resident experience. A relationship that continued.

The improvements reported by Wilmette’s team center on everyday usability and staff efficiency.

40%

Increase in website traffic

30%

Increase in user engagement

50%

Improvement in search performance

Ongoing

Staff training and post-launch support

Improvements reported by Wilmette

  • A modern website designed for mobile use
  • Easier program search and discovery
  • Removal of duplicate program entry between RecTrac and the website
  • Interactive maps that help residents explore locations
3 years Ongoing server and website maintenance, continuing after the original website project.
Additional website A community events project commissioned after launch.

The client’s perspective

Choosing OnPoint for the development of our new site has proven to be a fantastic decision.

Wilmette Park District needed a website that could handle high volumes of program registration while connecting directly to its existing RecTrac system, for a community with a wide mix of programs, facilities and seasonal activities.

SmartRoots built a responsive website with RecTrac integration, an interactive event calendar and facility map, and staff-managed content, backed by training and ongoing support.

Alison Rodes Communications Specialist, Wilmette Park District

The additional website supports community events jointly hosted by the Village of Wilmette and Wilmette Park District.

Could your website make program discovery easier?

If residents struggle to find activities — or your staff enters the same program information in multiple places — we can help you explore a clearer website experience and integration with your recreation software.

Discuss Your Website Project
  • Program Calendar
  • Staff Editing

Clearer discovery. Simpler updates.