SmartRoots by OnPoint Insights
Technology built around your community. People committed to making it work.
SmartRoots is the community-focused brand of OnPoint Insights, bringing expertise in data engineering, data science, AI and digital development to park districts, cities and local government teams.
We create websites and digital tools that help residents find information and access services, while making everyday digital work easier for staff.
From design and integration to training and ongoing support, our team helps organizations build and maintain digital experiences that work for the people using them.
Focused on communities. Backed by OnPoint Insights.
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Design
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Technology
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Support
Why SmartRoots
Working with communities showed us where we could make a difference.
Our work with public-sector organizations began through website projects. As those relationships developed, we saw opportunities that extended beyond a new design.
Teams needed websites that reflected their communities, clearer connections between information and services, and practical tools that were easier to manage. They also needed a partner who communicated clearly and remained available as their needs changed.
We created SmartRoots to give those needs a dedicated focus—bringing our design, digital development and data expertise together around the people who serve communities.
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Reflect the community
Create experiences shaped by the organization’s identity, priorities and the people it serves.
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Consider the staff behind the service
Make content management, resident communication and everyday workflows part of the design conversation.
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Keep improving together
Treat launch as a milestone in a continuing relationship, with support and further development where needed.
Meet the people behind SmartRoots.
Our leadership and delivery teams bring together project management, design, engineering and product development to support the organizations we work with.
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Nirav Shah
Founder & Director
LinkedIn profile for Nirav Shah -
Niket Shah
Chief Technical Officer
LinkedIn profile for Niket Shah -
Preksha Shah
Director, Business Development
LinkedIn profile for Preksha Shah
The expertise to turn plans into working solutions.
Our team includes project managers, technical leads, senior UI/UX designers and senior developers, supported by product development expertise in AI and machine learning.
We bring these disciplines together to consider the resident experience, staff workflows and the technology behind both.
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Project Management
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UI/UX Design
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Engineering
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AI & Product Development
Our work continues beyond the first website.
Several customers have worked with us for more than three years. Others have expanded the relationship through additional websites and ongoing maintenance.
These continuing relationships are an important part of the SmartRoots story.
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Wilmette Park District
3+ years
More than three years working together, with an additional website project commissioned.
Read the case study for Wilmette Park District -
City of Racine
2 websites delivered
More than two years working together, with two websites delivered.
Read the case study for City of Racine -
Park District of Oak Park
Preparing for launch
As the new district website prepares for launch, Oak Park has also approved ongoing maintenance and a separate website project for its conservatory.
Read the case study for Park District of Oak Park
Our relationships with Lancaster Airport and Oregon Cultural Trust also span more than three years.
Explore Our Website WorkWant to hear about working with us from a customer? Ask us about available references.
Let’s talk about the community you serve.
Whether you’re planning a website redesign or exploring a better way to support residents, we’d like to understand what your team needs and where we can help.