For Park Districts, Cities & Local Government
Help residents find information, access services and get answers—with less effort for your staff. SmartRoots brings together website design, recreation tools, AI assistance, document accessibility and request management around your community’s needs.
Delivered & supported for
Who We Serve
From recreation programs to everyday public services, SmartRoots helps residents take the next step—and gives your team practical tools to support them.
Help residents discover programs, reach registration and find facility information. Give staff simpler ways to keep the community informed throughout the season.
SmartRoots brings together website design, recreation software integration and resident support tools around your district’s needs.
Help residents find services, access public information and reach the right department. Give staff clearer ways to manage updates and follow through on requests.
SmartRoots brings together municipal website design, information access and resident support tools around your city’s needs.
OUR SOLUTIONS
From website design to resident questions, public documents and recreation services, explore solutions that fit your community’s needs. Start with one priority or discuss a broader approach.
Custom, mobile-first WordPress websites shaped around your community. Help residents find information and reach services, with practical editing tools, staff training and optional ongoing maintenance.
Help residents find answers across your approved website content and documents, anytime. Give staff insight into frequently searched topics and information gaps so they can improve the content residents need.
Turn information in your published PDFs into HTML readers, giving residents another way to access public documents. Your original PDFs remain unchanged.
Manage programs, registrations, payments and facility bookings in one platform. Choose a package with an editable WordPress website from predefined designs, or explore integration with your existing website.
Identify and address barriers that make your website harder to use. Accessibility reviews, design improvements and development support help your team make information and services more accessible.
Bring resident emails and website-form requests into one shared system. Assign departments, track progress and prepare clear replies, while residents receive email notifications and check status through a portal.
Our Clients
From park districts to municipalities, SmartRoots helps public agencies simplify resident journeys, give staff more control and build digital systems that continue to work after launch.
40%
Increase in website traffic
30%
Increase in user engagement
50%
Improvement in search performance
Ongoing
Staff training and post-launch support
“Choosing OnPoint for the development of our new site has proven to be a fantastic decision.”
Wilmette Park District needed a website that could handle high volumes of program registration while connecting directly to its existing RecTrac system, for a community with a wide mix of programs, facilities and seasonal activities.
SmartRoots built a responsive website with RecTrac integration, an interactive event calendar and facility map, and staff-managed content, backed by training and ongoing support.
8,000+
Programs and events, surfaced from Amilia
18 parks
84 acres, in one searchable directory
Gold Medal
2025 NRPA award winner
One journey
“My Journey” login connected to Amilia
“We have been thrilled to work with SmartRoots on the design of our new website.”
PDOP runs one of the broadest recreation catalogs in the region, from preschool playtime and gymnastics to ice hockey, esports, and lifelong learning. Residents had to work through a lot of content to find the right activity, and staff were maintaining program details in more than one place.
A redesigned website for a nationally recognized park district, connected to Amilia SmartRec so residents can go from discovery to registration without losing their way.
17
Departments connected through one city website
70+
Forms converted into online forms
100+
AI searches a day, approximately
When its previous vendor stopped providing support, the City of Racine needed a partner to take over its existing website and help plan its next chapter.
SmartRoots first moved the existing site to WordPress and began supporting it. That relationship progressed into a complete redesign — bringing city information, departmental content and digital services into a modern, mobile-first website.
“OnPoint Insights has been an invaluable partner in our project’s success.”
With two new airlines preparing to serve the airport, Lancaster Airport Authority needed to modernize its dated website and prepare for increased visitor demand.
SmartRoots redesigned the website around the needs of passengers, pilots, airport businesses and tenants. Since 2023, the partnership has expanded to ongoing website management and support for online booking, ticketing, payments and seating arrangements for two air shows.
Case study 1 of 4: Wilmette Park District, Park District & Recreation.
How We Work
Your team has services to deliver and residents to support. We agree on priorities, responsibilities and milestones from the start, with regular check-ins to keep your website project moving.
We learn about your community, staff workflows, existing website and connected systems. Together, we define the scope, content responsibilities and project timeline.
Week 1
Review a design shaped around your organization and the tasks residents need to complete. Your feedback helps refine the experience before development.
Weeks 2–3
We build your website, implement agreed integrations and help migrate your existing content. We test navigation, mobile usability, accessibility and key functions before launch.
Weeks 4–6
Your staff receives WordPress training and a page-by-page help site. We coordinate launch and handover, with ongoing maintenance and support available through a separate plan.
Weeks 7–8
Get an outside perspective on how easily residents can find information and use your website. We’ll highlight issues worth investigating and practical opportunities for improvement.
No obligation to start a project.
Client Feedback
Choosing OnPoint for the development of our new site has proven to be a fantastic decision.
Throughout the journey, we’ve been consistently impressed by their excellent project management and profound technological expertise. Over the past year and a half, we’ve had the privilege of partnering with the OnPoint team, culminating in the successful launch of our new website in the summer of 2023. In our search for a web design and development firm, OnPoint truly stood out. Rather than merely discussing how they could enhance our customers’ online experience, they went above and beyond by presenting concrete ideas.
OnPoint Insights has been an invaluable partner in our project’s success.
Their development expertise, commitment to efficient processes, and timely deliverables have significantly improved our website’s user experience. Effective communication and their user-centric approach made the entire process seamless. They actively listened to our concerns, answered our questions promptly, and offered valuable insights and suggestions. We highly recommend OnPoint Insights for exceptional results. Thank you for going the extra mile and exceeding our expectations.
OnPoint is a valuable member of the Anchor Packaging family and we look forward to working with them.
Anchor Packaging has worked with the OnPoint team for several years. We turned over an existing WordPress site, and they set to work to ensure they knew how it was constructed while learning more about our business. Their knowledge of WordPress, combined with their responsiveness and reliability, ensured the site was always current and running efficiently.
We have been thrilled to work with SmartRoots on the design of our new website.
PDOP runs one of the broadest recreation catalogs in the region, from preschool playtime and gymnastics to ice hockey, esports, and lifelong learning. Residents had to work through a lot of content to find the right activity, and staff were maintaining program details in more than one place. A redesigned website for a nationally recognized park district, connected to Amilia SmartRec so residents can go from discovery to registration without losing their way.
